In the competitive landscape of the home services industry, finding effective ways to connect with homeowners in your service area is a top priority for most businesses. While traditional door knocking has its merits, the digital age offers a more efficient and scalable approach: digital door knocking can unlock an new revenue channel, reduce your cost of customer acquisition and help with your overall efficiency.
What is Digital Door Knocking?
Digital door knocking involves using online tools and strategies to reach homeowners in your immediate vicinity, akin to traditional door-to-door visits but without the requirement of walking door to door and “hoping they are home” This approach allows you to leverage existing engagements to ‘unlock’ additional prospects that are in close proximity to the work you are already doing.
Importance of Finding Contact Information
Targeted Marketing: Knowing the email addresses and phone numbers of homeowners in your service area allows you to target them with personalized marketing campaigns. This targeted approach increases the likelihood of converting leads into customers.
Follow-up Opportunities: Once you have contact information, you can reach out to potential customers via email, phone or text with a customized message that references your existing job and customer.
Building Relationships: Regular communication through emails or phone calls helps build a relationship with homeowners over time. This can lead to repeat business and referrals, which are vital for sustained growth in the home services industry.
Strategies for Digital Door Knocking
Unlock Prospect Information: To execute this process you need to get reliable phone/email contacts for the homes in your service area. If you have a deep CRM list you might be able to look at your old customers who are close to your existing jobs. But since people move every couple of years, its likely that you’ll need to find this information in a more up to date way. The other challenge we see is finding the contact information for a specific area near your job, vs just pulling a list of contacts for an entire zip code or city. Check out how GlassHouse can help you target a geographic area and pull contacts near your existing jobs.
Filter Your Prospects: When you’re doing targeted outreach, you get to decide who you want to go after. By filtering your outreach on home size, income range, credit range or even a consumers online reviews given - you can make sure that your outbound targets are a good fit for your service and your business. Letting you reduce wasted time and avoid potential headaches from misaligned customer expectations.
Engage With Home Owners: You’ll need to give your team an easy way to engage with the home owners. Email, text and phone calls to your targeted list (either before or afer they are on site) will improve your conversion rates. But don’t expect them to text from their own device or spend tons of time writing custom emails or messages. We recommend you empower your team with a tool that lets you automate this outreach and control the messaging and process for your team.
Tools to Facilitate Digital Door Knocking
Email Marketing Platforms: Use platforms like Mailchimp or HubSpot to manage and automate email campaigns. Segment your email list based on location and service preferences for targeted messaging.
Customer Intelligence: Data enrichment is really important when you are outbounding prospects close to existing jobs. These tools provide contact information but also allow you to enrich and filter prospects based on property aspects and consumer preferences/behavior. Check out our blog on data providers for the trades or take a look at GlassHouse for more information on data.
Direct Outreach (email/text): outbound platforms like Podium, GlassHouse and other communications platforms allow you to send direct messages to prospects and control the messaging and branding that your team is using.
Digital Advertising: Utilize platforms such as Google Ads and Facebook Ads to target homeowners in specific geographic locations. These ads can be targeted to specific areas or even a list of contacts that you provide or export out of your CRM or lead management system.
Why You Should Start ‘Digital Door Knocking’
In the home services industry, digital door knocking is a modern and effective way to connect with homeowners in your service area. By unlocking email addresses and phone numbers, you open up avenues for targeted marketing, follow-up opportunities, and relationship building. Embrace digital tools and strategies to expand your reach and grow your business efficiently in today’s competitive market.
Are you ready to take your home services business to the next level with digital door knocking? Start implementing these strategies today and watch your customer base grow!
