In the home services industry, where your leads come from matters just as much as the services you offer. Enter geo-targeting—a game-changing strategy that lets you zero in on the neighborhoods and locations most likely to turn into high-value customers. For businesses like HVAC companies, electricians, plumbers, and roofers, advanced geographic targeting can make the difference between chasing leads and booking jobs efficiently.

The home services industry is poised for significant growth in 2025, with emerging technologies, shifting consumer demands, and evolving market trends creating a wealth of new opportunities. But with opportunity comes competition, and staying ahead means finding innovative ways to improve profitability without sacrificing quality or customer satisfaction. Here are ten strategies to help your home service business thrive in 2025, including two key initiatives that leverage the power of GlassHouse.

ServiceTitan, on the other hand, is a comprehensive field service management software widely used in the home services industry. It simplifies and automates essential tasks such as scheduling, dispatching, invoicing, and customer relationship management (CRM). With ServiceTitan, businesses can manage operations more efficiently, track performance, and ensure their team delivers exceptional service.

The art of door-to-door sales is a time-tested technique that dates back to the era before digital marketing and online shopping took center stage. Despite the advance of technology, door knocking remains a highly effective strategy for creating personal connections and driving sales directly to customers’ homes. Understanding and mastering door-to-door sales techniques can significantly increase your sales success rate.

Door-to-door sales can be an incredibly effective way to reach new customers and grow your business. However, it requires a strategic approach and the right skills to ensure success. Here are some door-to-door sales tips to help you excel.

In the realm of door-to-door sales, knowledge is power. To improve your door-to-door sales success rate, it's imperative to have a profound understanding of the products or services you are selling. This knowledge allows you to present and handle queries with confidence. Additionally, identifying and understanding your target audience helps in customizing your pitch to meet their specific needs. Doing prior research on the neighborhood or demographic that best fits your product can significantly improve your engagement levels, leaving potential clients with a favorable impression.

The Telephone Consumer Protection Act (TCPA) is a crucial legislation for any business involved in telemarketing, including home service providers. It sets the framework for what is permissible when it comes to making calls to consumers, ensuring they are protected from unwanted and intrusive telemarketing practices. For home service providers, understanding and complying with the TCPA is not just about following the law; it’s about building trust and positive relationships with potential and existing customers.

The CAN-SPAM Act sets forth several key requirements to help businesses like yours ensure ethical and legal compliance in email marketing communications. Understanding these requirements is essential to avoid hefty penalties and maintain your brand's reputation.

Cold calling is a tried-and-true method for reaching potential customers, especially in the home services industry, where personal connections can lead to longstanding client relationships. The 3 C's - Connect, Communicate, and Close - form the backbone of an effective cold calling strategy. By understanding and implementing these core principles, you can significantly enhance your outreach efforts.

In today's competitive pest control market, generating quality leads requires industry insight, a solid digital presence, and the right technology. While demand is high, staying ahead means employing innovative strategies to attract and retain customers. By targeting specific audiences, leveraging advanced tracking tools, and combining traditional and digital marketing tactics, pest control companies can build a steady stream of leads with platforms like FieldRoutes and GlassHouse.

In the pest control industry, efficient operational processes are essential to business growth. With streamlined operations, your team can focus on delivering exceptional service without getting bogged down in paperwork. Automating tasks like scheduling, invoicing, and reporting—using platforms like FieldRoutes—boosts productivity, reduces costs, and ultimately drives more sales by improving customer satisfaction.

In the pest control industry, understanding profit margins is essential to building a sustainable, profitable business. Your profit margin—essentially the difference between revenue and expenses—measures how effectively your business operates. In pest control, knowing industry benchmarks can guide your strategic planning and help you set realistic, growth-focused financial goals.

In today's bustling service industry, the window cleaning business stands out as a viable opportunity for entrepreneurs looking to break into a profitable market. But just how profitable is a window cleaning business? The answer lies in a thorough understanding of profit margins and the factors that influence them.

One of the foundational strategies for growing your window washing business is to establish a robust brand identity and an online presence. Start by crafting a brand that is memorable and appealing to your target customers. This involves creating a visually engaging logo, color scheme, and slogan that encapsulates what your business represents. Your brand should be consistent across all platforms, from your website to your social media profiles. This consistency aids in building trust and recognizability, making your business stand out in a crowded market.

The window washing industry, a vital part of the home services sector, is expanding at a remarkable pace. This expansion presents both challenges and opportunities for businesses seeking to capture more market share. Scaling window washing operations is essential to thrive and stand out in a competitive market. The question is not merely about growth, but sustainable and strategic scaling that aligns with market demands and company goals.

One of the cornerstones of successful door-to-door sales is an unwavering sense of persistence and resilience. In the face of numerous rejections, the ability to remain positive and determined can transform potential setbacks into stepping stones for growth. For a door-to-door sales software company like GlassHouse, fostering these qualities in your sales team is essential. Sales representatives must be prepared to handle rejection gracefully and use each negative experience as an opportunity to refine their approach. Developing a thick skin, coupled with a persistent drive to succeed, can often differentiate the top-performing salespeople from the rest.

To sell pest control services effectively door-to-door, it's crucial to understand your target market. Identify the neighborhoods prone to pest issues and learn about the challenges homeowners face. This knowledge allows your team to approach each sale with confidence, showing potential customers that you understand their specific issues and are equipped to solve them. Develop a customer persona based on market research, detailing common concerns, seasonal patterns of pest problems, and the demographics of decision-makers in each household. This information provides a solid foundation for a tailored sales approach, building trust with your customers from the first knock on the door.

The thriving pest control industry offers immense potential for growth and expansion. As a business owner, capitalizing on this opportunity is crucial to outpace competition and establish your stronghold in the market. But what does scaling your pest control business involve? It's not just about increasing customer numbers but encompasses enhancing operational efficiency, diversifying services, and strategically tapping into new markets.

For small business owners, the idea of leveraging a free CRM solution can be incredibly appealing. The good news is, yes, there are several CRM systems available for free that cater specifically to small businesses. These tools are designed to streamline operations, improve customer relationships, and ultimately boost your bottom line without the high costs often associated with comprehensive CRM platforms.

Discover the biggest and best trade shows for home-services professionals in 2024/2025. We look forward to seeing you at as many of these events as we can. 

The first step in selecting the right CRM system for your service-based business is to clearly identify your business needs and objectives. Understand what you expect from a CRM in terms of improving your customer relationship management processes, enhancing customer satisfaction, and driving growth. It's crucial to assess your current challenges and set realistic goals that the CRM system can help you achieve. By doing this, you can ensure that the system you choose will effectively address your business's unique requirements.

For home service businesses looking to elevate their customer relationship management, selecting the best CRM software is pivotal. The right CRM can transform how you interact with your clients, handle inquiries, and ultimately run your business operations. With GlassHouse, specifically tailored for home service industries, you can maximize efficiency, boost customer satisfaction, and grow faster with outbound prospecting.

How to do outbound sales in home services - Avoiding being 'spammy' and using the 3-R's of outbound (Relevance, Relationships, Responsable).

Building a strong brand for your roofing company is vital in setting yourself apart in a competitive market. Your brand is more than just a logo or a catchy roofing advertising slogan; it embodies the quality of your roofing marketing materials, the reliability of your services, and the satisfaction of your customers. Establishing a solid brand identity begins with consistently delivering high-quality work and exceptional customer service. These factors work hand-in-hand to create a positive reputation that encourages word-of-mouth referrals, the most potent form of local roof marketing.

The roofing industry is extremely competitive, and relying solely on word of mouth or traditional advertising methods can leave roofing contractors at a significant disadvantage. Particularly, one of the underutilized resources for acquiring new roofing leads is through insurance companies. However, merely waiting passively for these leads from insurance companies is no longer sufficient. A proactive approach is necessary in today's fast-paced market.

Generating roofing leads is an essential activity for any roofing contractor aiming to sustain and grow their business. Traditional methods such as relying on passive lead generation are no longer the most effective strategies in the fast-paced market landscape. Thus, the shift to proactive outbound methods presents a remarkable advantage.

Marketing to homeowners presents a unique set of challenges but can unlock significant growth for home service businesses. Knowing who your target market is and where they are in their homeownership journey is essential for crafting effective marketing strategies.

While there are many reputable lead generation companies out there, it's essential to be aware of the red flags that might indicate a company is not the right fit for your business...

While many believe that free leads are easy to come by, every method—whether it's harnessing the power of organic channels or leveraging paid ones—requires a trade-off. Time is money, and the hours spent navigating social media, networking, and refining your pitch are invaluable. So, while these methods might not cost you money directly, they do require substantial time commitment.

GlassHouse, the only outbound sales platform built specifically for home service businesses, today announced an exciting new partnership with Textla, the industry leader in SMS marketing technology. This partnership will empower GlassHouse customers to access the best SMS platform for reaching their target buyers, while providing Textla customers with advanced tools to target homeowners using GlassHouse’s customer intelligence platform.

GlassHouse, the first outbound sales platform for the trades and home services industries, will showcase the innovative digital solution transforming skilled trades businesses at Service World Expo in Orlando, Florida, Oct. 15-17.

From field service management tools to advanced sales and marketing platforms, tech solutions are reshaping how service providers operate. In this post, we'll explore the top players across major categories in the home service tech landscape and the trends that are driving the industry forward.

Check out our CEO in Mechanical Hub - Talking about targetting customers for outbound sales

In the competitive landscape of the home services industry, finding effective ways to connect with homeowners in your service area is a top priority for most businesses.

Targeted outreach is the next evolution of home service demand generation - You can get the customers to call you first by staying in front of the customer and targeting your ad spends, emails, and mailers.

"The Good, The Bad, And The Ugly" - The top 12 contact and property data providers for home service pros. Finding future customers with targeted outbound marketing starts with finding the 'targets' to market.

Learning and community resources for the trades. Podcasts to help you learn about your industry and how to grow your business from experts and people who have already been in your shoes.

How you can use a defined ideal customer profile (ICP) and some new targeting techniques to lower your cost to add customers and increase the value of each of your leads.

Download our free calculator and see how much it costs your business to show up (even to someone who isn't a good fit for your business).

How the idea that "the customer is always right' is hurting your business and costing you more than you realize.

Data can be your strategic advantage in growing your home service business. We break down five key considerations in making your home services business data driven so that you can make more money.

How to drive incremental profits out of your existing customer by creating a standardized process for upsell and cross sell.

If you are buying leads for your home services business, STOP AND READ THIS BEFORE YOU SPEND ANY MORE MONEY ON BAD LEADS. 

Grow your business by listening to customers and team members. How to use customer and employee feedback to improve your business and grow your revenue.

Win more by being more transparent with buyers and building trust. Here are five strategies for building a more transparent customer experience to drive business and repeat customer engagements.

Getting Paid vs Getting Played

Six potential ways to exit your home services business and cash in on your asset.

Creating and maintaining a strong company culture can reduce employee turnover, increase efficiency and productivity, improve the customer experience, create a stronger sense of community, and promote innovation. Here's how to do it.

It's a new year full of new opportunities to grow your business. If you don't already have a growth strategy in place, here are some ideas to help you make this year your best one yet.

Learn how to "crack the code" for online reviews on Google and other platforms to improve your rankings and results.

We were excited to be featured in the Nashville Business Journal. Announcing our seed funding and company launch. https://www.bizjournals.com/nashville/news/2024/01/16/glasshouse-tech-startup-funding-investor.html

Sales Strategies and Tactics - Adapting sales strategies from multiple industries to drive your home services business. 

With a growing number of technologies to help home services businesses. Let's dive into the landscape and look at how tech enabled businesses can create meaningful competitive advantages. 

We are going to walk you through how you can use customer data to cut out poor performing business lines and refocus your company on where you have strong market PULL and good revenue potential. 

Here are 4 plays you can run to help improve upsells and cross-sells to your customers and improve your margins and growth.

Understanding your customers' needs, preferences, and behaviors is essential if you want your pest control business to thrive in an increasingly competitive landscape.

Like most home services providers, pest control professionals encounter their fair share of challenges when working with customers.

Breakdown of business metrics that drive valuations and how to approach investment in your services business

What to consider when you are looking at your in person vs remote work operating model? 

Ten amazing glass houses ranked (for fun)

Continued. Focus on how you can improve your business by NOT doing everything Choose the business you want to focus on - don’t say yes to everything and drive profits

Focus on how you can improve your business by NOT doing everything Choose the business you want to focus on - don’t say yes to everything and drive profits

Forecast of labor shortages and impacts to business practices We are expected to see a gap of nearly two million open positions by the end of the decade for available skilled trades positions, leaving millions of roles unfilled. How can you navigate this labor environment?

Sample P&L format for revenue and cost reporting in the home service industry.

Home Services Operating Systems - A Detailed Breakdown By Category

Download a free scorecard to help you compare software solutions for your home services business.

Collections fees are more expensive than you probably think. How can you be proactive to avoid costly delinquent accounts?

Breaking down three pillars of the home services industry and delivering world class customer experience.